Week 6
Why would a profitable company deliberately reduce customer dependence?
MKT 315 · COURSE READER
Sixth edition, 2033
What are you working on?
What would somebody still need to teach about it in 2086?
Answer ONE question.
3. The Forever Bulb proposed a 100,000-hour service life in 2026. Using a product of your choice, discuss what changes when useful life is treated as a design decision rather than a given. (25 marks)